Grand Rapids Sign Company

What is the first thing that you notice when you visit any store or a place of work? For some, it might be the building itself or maybe the colors of the storefront, but for most people, it’s the custom signage placed in front of the place of work. These signs act as the first and most important impression for your business. They may be the sole deciders of whether a person decides to walk inside your store or not. And as soon as they step inside, it’s your indoor signs that they notice. That, too, before they even see who the workers are inside and how they’re greeted. So, aren’t business signs the most crucial part of your branding? Here’s how custom signs help you and your business stand out. Custom Signs Help You Sell a Whole Experience The pandemic has created extremely anxious shoppers. For an entire year, our shopping experience was based solely on online stores. You can use custom signage to create an inviting environment for your customer...

  Humans are innately visual beings. We process information better and faster with visual cues. It is also said that 90% of information transmitted to our brains is visual. Many businesses, especially smaller ones, can take advantage of this opportunity. Adding visual displays can make your store or office more memorable and impactful to your customers in Grand Rapids, MI. How Custom Indoor Signs Help with Visual Identity Visual identity is known as any visual display that showcases your brand and sets you apart. For businesses, visual displays come in the form of signs in and around your space. Outdoor signs may help boost your visual identity. However, customers spend most of their time inside your space. As such, it is crucial to use your indoor signs to build your identity and leave a lasting impression. Let’s look at the types of signs that can showcase and boost your brand. Lobby Signs Nothing helps set you apart from the c...