Grand Rapids Sign Company

What is the first thing that you notice when you visit any store or a place of work? For some, it might be the building itself or maybe the colors of the storefront, but for most people, it’s the custom signage placed in front of the place of work. These signs act as the first and most important impression for your business. They may be the sole deciders of whether a person decides to walk inside your store or not. And as soon as they step inside, it’s your indoor signs that they notice. That, too, before they even see who the workers are inside and how they’re greeted. So, aren’t business signs the most crucial part of your branding? Here’s how custom signs help you and your business stand out. Custom Signs Help You Sell a Whole Experience The pandemic has created extremely anxious shoppers. For an entire year, our shopping experience was based solely on online stores. You can use custom signage to create an inviting environment for your customer...

  Humans are innately visual beings. We process information better and faster with visual cues. It is also said that 90% of information transmitted to our brains is visual. Many businesses, especially smaller ones, can take advantage of this opportunity. Adding visual displays can make your store or office more memorable and impactful to your customers in Grand Rapids, MI. How Custom Indoor Signs Help with Visual Identity Visual identity is known as any visual display that showcases your brand and sets you apart. For businesses, visual displays come in the form of signs in and around your space. Outdoor signs may help boost your visual identity. However, customers spend most of their time inside your space. As such, it is crucial to use your indoor signs to build your identity and leave a lasting impression. Let’s look at the types of signs that can showcase and boost your brand. Lobby Signs Nothing helps set you apart from the c...

  Why do McDonald’s, Apple, Geico, Amazon, HBO – some of America’s largest consumer companies – spend so much on outdoor advertising? Outdoor signs can be a powerful marketing tool, one that lets you reach your ideal customers efficiently and affordably. It’s why businesses, both large and small spend large amounts of money on signage such as billboards, storefront signs, outdoor banners, and more. Why Do Grand Rapids Businesses Choose to Spend on Outdoor Signs? It’s quite simple. Signs installed outdoors encourage potential customers to interact with your business. A Nielsen study found 65% of people visited the business’s store, website, or social media after seeing its signs. 1. Signs Drive Sales Wondered why phone ads pop up around the city when Apple launches its new iPhones? It’s because those signs encourage potential customers to buy their new products. Businesses rely heavily on signs to attract customers . They’re great for ...

  Custom decals have become all the rage in Grand Rapids. Hundreds of businesses have taken advantage of how customizable, affordable, and easy to install they are. Now, you’ll find v inyl decals at almost every business in the city – from offices to retail stores. Why Have Custom Decals Become So Popular in Grand Rapids? Decals have made personalized signage accessible for every business, whether you are a main street store, a commercial office, or an online e-commerce business. Decals are great for: Offering a unique customer experience. Bringing your own creativity to the space. Promoting new products and sales. Refreshing your office without losing the security deposit. Encouraging social distancing for COVID-19. What type of decals are available? Learn more about the 7 of the most popular types of decals that you should consider for your business. 1. Wall Decals These have become a staple across almost every business, large...

  There are many ways that office signs can be used to improve your business. From providing helpful information to enhancing your interior spaces, these signs serve many purposes. However, one type of office sign that your business simply cannot live without is a lobby sign . In many foyers, custom lobby signs are often the first thing people see when they enter. They can transform bare walls and the atmosphere of your lobby. They also pack a powerful punch when it comes to making great first impressions. Consider the following ways that this signage could be influencing your guest experience within your establishment. 1. Welcome Guests with Lobby Signs You can help create a warm, inviting space with signage in your lobby. Seconds count when it comes to making a first impression, and blank walls simply won’t create a wow factor when people arrive. You can set the tone for your business the moment people enter with custom lobby signs. Impressive...

  Did you know that vinyl signs can completely transform unused spaces of your business into powerful marketing tools? We’re talking about the doors, floors, walls, and windows within your establishment. When left blank, they aren’t saying much about your business. However, vinyl is a popular signage material that can be used on almost any surface. It’s available in various finishes, colors, and types, allowing you to instantly elevate your spaces within your business. The options are limitless when it comes to using this signage to communicate with customers and guests. From floor graphics to wall murals , lettering, decals , and window film — there are so many ways to use vinyl signs “near me.” If this is your first time working with vinyl for signage, consider some of the benefits below. Versatility of Vinyl Signs Vinyl is a versatile material that can be used indoors and out. It can be used to create many types of signage, even vehicle wraps...

  If you’re looking for a unique way to transform your office, wall murals are an option to consider. With high-quality materials and compelling designs, you can use murals to take any office space to the next level. Their expert design and seamless installation will completely elevate accent walls and entire rooms in your facility. Below are some ideas on how you can use office wall murals in your space. Reinforce Your Brand There are many areas of your business where you can use murals to showcase your brand. Consider key areas where people may gather such as your boardroom, foyer, break room, and more spaces. From employees to guests, you can remind people about your company’s values and even display your brand history with murals and decals. Set the Mood with Wall Murals If you’re trying to achieve a specific mood in your office, murals can help. Perhaps you’re looking to establish serenity to improve employee focus. In other types ...