Grand Rapids Sign Company

 Have you ever thought about how to reach more local customers in an efficient and cost-effective way? Surprisingly, we are not talking about digital marketing. Vehicle wraps are a more traditional form of advertising that continues to pave the way for brands in Grand Rapids, MI. Vehicle wraps are affixed to any type of vehicle, such as vans, trucks, buses, sedans, and even yachts. They are excellent tools for upgrading your existing assets and transforming them into mobile billboards. With the right sign company, you can expect to reap the benefits of your wrapped vehicle for 10 to 15 years. Considering that these signs generate hundreds if not thousands of daily impressions, your return on investment will happen fast. What Advantages Do  Vinyl Wraps  Bring to Your Company in  Grand Rapids, MI ? Stay top-of-mind:  Repetitive advertising affects the subconscious of consumers. The more exposure you get, the greater the chance they will remember your brand when ...

Signage is essential, whether you are a large corporation or a small business. In many instances, it can even be more important for small enterprises in Grand Rapids, MI. With the amount of competition around, businesses must be creative in finding ways to stand out. Why Businesses Need Outdoor Signs Having the right exterior signs is key to any successful business. Your storefront is typically the customer’s first point of contact with your brand. It says a lot about your business.  Storefront signs  are essential because: They give your business a name and introduce your brand to your target audience. They make it easier for people to locate your business. They help drive more traffic to your establishment. They make you stand out from other surrounding businesses. Before looking for a  channel letter sign manufacturing  company, here’s how to choose the right one for your small business. Know the different types of channel letter signs There are three main types o...

Investing in lobby signs in Grand Rapids, MI, or reception signs can help you create a professional environment that inspires employees and makes visitors remember your brand. These signs are used to decorate and display company logos and business. It is a way to make an excellent first impression on prospective clients, partners, and visitors. Whether starting a new business, or remodeling, create an inviting lobby with acrylic or metal signs. Here are some reasons  custom office lobby signs  are so important in giving a positive vibe: Offers a unique branding opportunity : They speak volumes about your business’s brand. A successful branding strategy takes every opportunity to boost your brand name. These signs display slogans, mottos, and business logos. It informs what your business is about, your standards, and your beliefs.   Has a welcoming and comfortable feel : Soothing and pleasing signs are a welcome sight rather than barren, empty walls. A beautiful lobby...

What is the first thing that you notice when you visit any store or a place of work? For some, it might be the building itself or maybe the colors of the storefront, but for most people, it’s the custom signage placed in front of the place of work. These signs act as the first and most important impression for your business. They may be the sole deciders of whether a person decides to walk inside your store or not. And as soon as they step inside, it’s your indoor signs that they notice. That, too, before they even see who the workers are inside and how they’re greeted. So, aren’t business signs the most crucial part of your branding? Here’s how custom signs help you and your business stand out. Custom Signs Help You Sell a Whole Experience The pandemic has created extremely anxious shoppers. For an entire year, our shopping experience was based solely on online stores. You can use custom signage to create an inviting environment for your customer...

  Humans are innately visual beings. We process information better and faster with visual cues. It is also said that 90% of information transmitted to our brains is visual. Many businesses, especially smaller ones, can take advantage of this opportunity. Adding visual displays can make your store or office more memorable and impactful to your customers in Grand Rapids, MI. How Custom Indoor Signs Help with Visual Identity Visual identity is known as any visual display that showcases your brand and sets you apart. For businesses, visual displays come in the form of signs in and around your space. Outdoor signs may help boost your visual identity. However, customers spend most of their time inside your space. As such, it is crucial to use your indoor signs to build your identity and leave a lasting impression. Let’s look at the types of signs that can showcase and boost your brand. Lobby Signs Nothing helps set you apart from the c...

  Why do McDonald’s, Apple, Geico, Amazon, HBO – some of America’s largest consumer companies – spend so much on outdoor advertising? Outdoor signs can be a powerful marketing tool, one that lets you reach your ideal customers efficiently and affordably. It’s why businesses, both large and small spend large amounts of money on signage such as billboards, storefront signs, outdoor banners, and more. Why Do Grand Rapids Businesses Choose to Spend on Outdoor Signs? It’s quite simple. Signs installed outdoors encourage potential customers to interact with your business. A Nielsen study found 65% of people visited the business’s store, website, or social media after seeing its signs. 1. Signs Drive Sales Wondered why phone ads pop up around the city when Apple launches its new iPhones? It’s because those signs encourage potential customers to buy their new products. Businesses rely heavily on signs to attract customers . They’re great for ...

  Custom decals have become all the rage in Grand Rapids. Hundreds of businesses have taken advantage of how customizable, affordable, and easy to install they are. Now, you’ll find v inyl decals at almost every business in the city – from offices to retail stores. Why Have Custom Decals Become So Popular in Grand Rapids? Decals have made personalized signage accessible for every business, whether you are a main street store, a commercial office, or an online e-commerce business. Decals are great for: Offering a unique customer experience. Bringing your own creativity to the space. Promoting new products and sales. Refreshing your office without losing the security deposit. Encouraging social distancing for COVID-19. What type of decals are available? Learn more about the 7 of the most popular types of decals that you should consider for your business. 1. Wall Decals These have become a staple across almost every business, large...